A great tactic to get more social shares on your Kickstarter campaign is to add calls to actions (CTA) for major social media accounts. In this post, we will provide free, downloadable CTA templates and show you how to upload them to your campaign.
I first saw Pebble using these CTAs on one of their campaigns. Pebble is frequently looked up to for launching some of the best Kickstarter campaigns.
The social media CTA’s are shown on the campaign page and when clicked users are asked to share the campaign.
Download CTA Images
You can download Facebook and Twitter CTAs templates here. If you are making your own, be sure you optimize your Kickstarter images. The most important thing to remember is for full-width images you want the images to be 680px wide. If you don’t have photoshop, you can use Canva to create your Kickstarter graphics.
The images can be downloaded here: Kickstarter Social Share Images.
Create Links for the CTAs
Once you have downloaded the files, you need to create specific campaign links that we can use to prompt the user to share and track how many shares were created. We have previously outlined tools to help increase social shares.
Create Share Link
You can go to Sharelinkgenerator.com to create the links. Using the Facebook section, add the link to your Kickstarter campaign in the top section. Then click ‘Create the Link!’. The ‘URL only’ is the URL text that you will copy.
You should test this link by copying and pasting into your browser. It should prompt you to share the page on Facebook.
For Twitter, you need to add the copy that you want to show by default in the ‘Your awesome tweet’ field. The prompt prepares a tweet for the user including the content you write in this section. If you want, you can tag yourself by using @yourtwitterhandle.
You can test this link by copying and pasting the URL-only link in a browser window.
Create tracking link with bit.ly
There are multiple tools you can use to increase social shares on Kickstarter, but Bit.ly is on that’s popular and easy to use. You set up a free account on Bitly.com
Once you create an account, you will be sent to the main dashboard where you can create links.
Take the link that we created on Share Link Generator and click ‘Create Bitlink’ button in the top right-hand corner. Then paste that link in the ‘Paste Long URL’ section.
Then, click the “Create” button at the bottom the page. You will then be sent back to the main dashboard where you can see both the long and shortened Bit.ly link versions. The shortened link is the one you will want to use for linking to your campaign page in the next step. (It can be useful for other promotions, as well).
This link allows you to track how many people clicked the link. To test that the links work, paste the link in your browser. It should take you to your campaign page. Once loaded, check the statistics on the Bit.ly dashboard. The total clicks should increase to 1. Complete this step for both the Facebook and Twitter links.
Add CTAs to Your Kickstarter Campaign
Once you have downloaded the CTA image files, you need to upload them to your Kickstarter campaign page. Then, you need link the images to direct to the two newly created Bit.ly links. If you use the other link (the long URL link), you can’t track how many people clicked on the CTA.
Navigate to the project description section and click the image button on the editor. It’s right between the video camera and music note icons.
Once you upload the image, you will be prompted to add a caption or URL (e.g. Click-through link). You don’t need to enter a caption and we don’t recommend it. You do need to add your shortened Bit.ly link. Of course, make sure you copy the Facebook link for the Facebook CTA and the Twitter link for the Twitter CTA.
Once you insert the image, you can see how it will look on your campaign by going to the preview view. You can always preview your campaign using the preview button at the top of the page.
Test out the links from the preview view by clicking on the CTAs. We also recommend adding a bit of text before the share CTAs.
You can follow the success of these CTAs using the dashboard on Bit.ly. These CTAs will help your campaign get more social shares.
Social media is one of the most important ways to get more backers on your crowdfunding campaign. Let us know how successful these share tools were by adding your thoughts in the Comments section below.