We have pulled together the best Kickstarter videos of all time as ranked by the amount of funding raised. There is a lot to learn from these top videos as the video is arguably the most important part of your campaign.
You need to make your video engaging, easy to understand, and entertaining. The following videos were all successful at communicating the idea of their campaign to a large audience. This engagement created huge results for their fundraising We have ranked the videos from least to most successful by the total dollar amount raised.
1. Pebble Time
$20,338,986 RAISED ON KICKSTARTER
This video starts with a callback to an earlier Kickstarter campaign. It references the success of their original product, without being overzealous, and then goes on to describe the current project. The video segments provide relatable examples of everyday use. The background music fits the video well and isn’t overwhelming.
One of the great things about the video is they have an actual working prototype to display. While this isn’t absolutely necessary, a prototype is highly useful and can improve a campaign’s popularity and thus improve the amount of money raised.
$13,285,226 RAISED ON KICKSTARTER
This particular video chooses to start out on a positive note by using visuals and voices to highlight the many fun activities that its product could be useful for. However, instead of going straight into the greatness of the product for those activities, the video then talks about the product it would be replacing. It places the traditional product in a negative light without being condescending towards it or its users.
After that, it goes into the features of the Kickstarter product and gives short descriptions of its uses with appealing visuals and narration. The background music is upbeat but not overwhelmingly so, which adds to the videos desired effects.
3. Pebble 2
$11,307,382 RAISED ON KICKSTARTER
Like the Pebble Time mentioned above, this video starts with a callback to a previous Kickstarter campaign without it being a dominant focus. It then describes the features of the product, emphasizing the new features that its predecessors didn’t have. The background music is a bit louder in this video but the lower frequency songs chosen work well with the volume change.
It also includes a great call to action in the form of an invite to potential backers. Calls to action are important for any Kickstarter campaign because they make a direct request to the viewer to perform an action that’s considered a positive step forward.
$10,266,845 RAISED ON KICKSTARTER
It seems to be very common for Pebble Kickstarters to call back to previous products in their videos. This one is no different in that regard. Like the others, this video includes a prototype for the visuals, to show what the product is capable of in a way that’s easy to comprehend for the viewer.
This video, however, includes one of the more common questions the original product received, which was “when will this work with my iPhone?”. It then goes on to show off the product, creating a visual answer to this important supporter question.
$9,192,055 RAISED ON KICKSTARTER
This video starts with a mix of title cards and visuals to show off the product. The music is a bit heavier, but there are no voiceovers so it doesn’t prove to be a problem. The video uses titles over the screen to detail the many and varied uses of the product. They implemented the occasional black background title card as a useful visual cue when a transition from product visuals to component visuals is necessary.
$8,782,571 RAISED ON KICKSTARTER
Most unusually, this video starts with an animated cat doing a drumroll before moving on to examples of things that can be found in the product, such as kittens and explosions (the game’s namesake). The unusual nature of the video combined with product examples really draw the viewer in, and then the narrator starts talking about the creators and the game itself.
Since this is a card game, the rules of the game and potential outcomes are mentioned. The goals of the game (to be the last one not exploded by a kitten) are highlighted and some of the card combinations to avoid this possibility are shown on the screen.
It ends with a simple call to action and a rapid-fire detailing of what will happen if people back the campaign, which might seem out of place if not for the fact that the video is already fast-paced anyway.
$8,596,474 RAISED ON KICKSTARTER
This video starts with a rapid montage of circuit boards and people in meetings. It was certainly a bold choice, but the montage is short-lived before the narration starts so it works for the video. The narrator talks about the drive behind the product design before revealing about how the product solves the highlighted problem.
It then explains why the developer chose Kickstarter for its campaign before ending the video with a call to action to back the product.
8. Shenmue 3
$6,333,295 RAISED ON KICKSTARTER
This video opens with some background music and a montage of clips from the product predecessor (in this case, a video game series). It includes their titles, dates, and key scenes from the games (along with their title screens) before going into the narration about the product. It uses titles over a video of a man talking to demonstrate the key points of the narration.
It goes on to describe the features of the game, placing heavy emphasis on the new features that the game’s predecessors didn’t have. It offers visual demos of the game graphics along with example dialogue.
The video does end with a slightly awkward call to action, but it clearly didn’t affect the campaign too much.
9. Pono Music
$6,225,354 RAISED ON KICKSTARTER
This Kickstarter video boldly opens with interviews of people praising what is presumably the product. The interviews go on for a considerable amount of time, but the varied nature of the people being interviewed means it doesn’t feel long and drawn out.
Then it goes on to describe what the product is really about and its key features. After that, it goes back to a series of people being interviewed about the product and giving it glowing reviews.
It ends with a semi-call to action and then a title card, which includes a website that the viewer can visit to find more information.
$5,764,229 RAISED ON KICKSTARTER
This video opens with a unique title card and a sing-song voice saying “Mystery Science Theater Three-Thousand” and goes into a visual callback to the original series. Then, the show’s original creator starts talking about the first run of the show, including a overview of the show’s history.
It then teases the viewer by saying there’s a chance that the show could be brought back. The video tells the fans that they have the power to bring the show back through crowdfunding. It shows real numbers for the fans to grasp and even asks the question of why the fans should contribute to the campaign before answering it in true MST3K fashion.
It wraps up with an end card featuring the logo, website, and hashtag for social media use. The end card also includes a few hilarious lines and a call to action before the video ends.
Let us know in the comments if there are any videos that you love that didn’t raise a ton of money. There are tons of great Kickstarter videos for smaller campaigns that can offer valuable examples for developing your own content.