You may be asking, what are the best dimensions for images that will be used on my Kickstarter Campaign? Well you are in the right place — today we dive into the optimal dimensions and provide a few good resources to create graphics.

Optimal Project Image Size

The optimal project image size is 1024×576 pixels.

kickstarter project image 1024x576

Please note that this image has been scaled down by this blog. But it does show the ratio which the image will be set up.

This is set at a 16:9 ratio. They accept most major file formats but it is recommended that you use one of the following file types:

  • JPEG
  • PNG
  • GIF
  • BMP

It is important to note the different advantages of each file format. JPEG is usually used on the web but is more compressed.

PNG  – a PNG image is a high quality image for the web. It also allows you to have a transparent section.

GIF –  a gif is an image which has multiple frames. This allows you to add an animation that plays automatically. It is popular to see many gifs on Kickstarter campaigns.

Optimal regular image size

You may get conflicting advice online but the optimal image size for the images in the campaign section is 680 pixels wide. Many of the articles online are outdated and recommend 620 pixels. Kickstarter has since changed the design of the campaign pages and the largest with the 680 pixels wide.

Compression of Images

The maximum image size is 50 MB.

If your image is larger than 50 MB and you should use an online compression tool before uploading to Kickstarter.

When you upload to Kickstarter they will automatically compress your images for web. If your over 50MB or using your images for other sites I would advise using TinyPNG (it also does JPG & GIF). It is free and makes your images much smaller than a photoshop compression.

Importance of Images

Using images on your Kickstarter campaign is important to its success. Images help to tell the story and personality behind your project. It is important to have high definition images. If you can it’s great to hire a professional photographer for your campaign.

Photos are probably the second most important visual asset after video. Kickstarter allows you to upload HD images so don’t hold back. They also are important for news and ss when they write about your campaign. Don’t be afraid to put high-resolution images in your press kit.

We see majority of Kickstarter traffic coming from social channels. Social media is inherently image driven. This is why it is so important to have great visuals. They will help increase your reach and the amount of shares which are content gets online.

If you have a physical product it’s really important to get great product shots for your campaign. You can look online for tutorials of how to do budget shooting of your products or higher professional.

Kickstarter Image Templates

If you are in Photoshop then you can set the canvas size to the widths above. If you don’t have Photoshop I would advise using Canva to create graphics. Canva allows you to set an image size for you start the project. You can see in the screenshot below how to do that. You will notice to keep a 4 x 3 ratio the height is 480 pixels.

kickstarter image size