Today you are going to learn all about how to use Instagram to increase your backers for a crowdfunding campaign. Utilizing these skills during your Kickstarter or Indiegogo campaign will increase the traffic to your campaign. You are given a limited time frame so it is important you get backers sooner rather than later.


Now, more than ever technology is exceeding expectations and it will only continue to expand.

Every day we see companies coming out with the next best phone or the next generation IT processor.

It’s hard to stay on top of the latest trends online. Luckily we have created this step-by-step guide for Instagram success.

Technology is a fantastic part of our lives and it has revolutionized everything. Yes, it may seem complicated but that is just because you are not familiar with it yet. Becoming familiar with things like a new phone or app may be a challenge but once you learn and educate yourself on certain products you will be amazed at what you can accomplish.

Create a Plan for Instagram

When you start a crowdfunding campaign you want to get as much recognition as possible. Instagram can be a very important piece of technology for your campaign you.  There are three steps that you can take to get your campaign off the ground with Instagram

  1.    Educate Yourself/ Research-Others
  2.    Develop a Plan
  3.    Put your plan into action

First, before you do anything with Instagram you should educate yourself. There are plenty of ways to do this such as taking a class, navigating your way through the app, doing some online research, reading blogs, etc. Spending a few hours of research will save you time in the long run and create greater success. You want to become familiar with the app so that you have no problems maneuvering throughout it quickly and efficiently.

It’s a great idea to look at similar campaigns that have successfully used Instagram. Look through their photos and see what photos received the best response. You can even reach out to them through the Instagram platform and ask for advice!

Create a Plan

Next, develop your plan. This should involve getting everything you need for your campaign such as a logo, business plan, marketing ideas, mission statement, etc.

It is essential to have those main areas figured out before doing anything with any social media. Make your logo something meaningful and eye catching. 

If you don’t have a logo just use a photo of yourself. Sometimes a photo of you is more engaging. It makes your project human and connects with the backer on a one-to-one level. It also makes your Instagram look more natural and less like a spammy brand.

Implement your plan

Finally, it is time to put your plan into action. The best and quickest way to get the word out about you campaign is online. One of the best sites to use is Instagram.

Instagram is used by millions of people worldwide making it a perfect tool for you to use. If you correctly utilize it you could get thousands of new people looking at your campaign leading to a better success rate.

Instagram is one of the best social media tools for you to use on the market. There are multiple ways of communicating with the target market, all of which can be used to your benefit. You can just post pictures, create a story, direct messages and create a bio. You want to use these to capture the audience’s attention so that they are drawn into you page.

Utilizing Instagram Properly For Kickstarter

Taking notes on Instagram plan for kickstarter


Create an Engaging Profile

Start off with your profile.  This is the most important part of it all. Everyone who could possibly be backing you will visit your profile. You want to make it professional. Put in your company’s mission statement, contact information, a logo or profile picture and keep all your posts appropriate and business related.

Most importantly make it easy for people to access your crowdfunding page. You want to increase your chances of people funding you so make it as easy as possible for them to do so.

You get one link on your Instagram. Make sure that it backs to your campaign page. You can add the link in the settings section of Instagram.

When you start to post images make sure they have meaning. Make them be personal. Show the viewer what you are all about.

The goal is for them to get an emotional reaction or attachment to your company. You want to make the people viewing the profile believe in you and your company.

Make the story human. If you can get someone to believe in your company then you’ll have a better chance of them funding you and sharing the product with others.

At the end of the day, you want to make people talk about you. The key to this is to get as much traffic to your profile as possible. The more viewers the better your conversion rate is going to be.

Write Captions That Drive Traffic

Next, you are going to have to add a caption. This is where you can educate the market. You always want to assume the reader knows nothing.

If they know nothing what would you do?…………..That’s right you would do your best to inform them.

Although you want to get as much information as possible into this post you don’t want it to be too long. If it is too long the reader will just skim right past it.  If it is too short the reader won’t get enough from it. Bottom line, the posts need to be concise and meaningful. 

Remember to use an inverted pyramid strategy for your content. The first sentence should be enough for the user to walk away and know what the post is about. As you go on become more detailed.

Finally end with a call to action. Ask the user to visit your campaign through a link in your bio.

Your pages essentially act as a funnel to your crowdfunding campaign and some people may only see your photo once so make it count!

We Analyzed 600 Crowdfunding Hashtags for Instagram

We looked at 600 most popular hashtags by category on Kickstarter.

What we learned is hashtags work. On average using hashtags helps to drive 12% more engagement.

A hashtag is the # sign and it is used for grouping. You can add as many as 30 per photo and it will put your picture into that many different categories.

The more categories you reach the more viewers you get. The more viewers you get the better your chances are at getting backers.

Yes, it is as simple as it sounds. Post your picture and add a comment that has a list of hashtags and your post will be within reach of potentially thousands of people in a matter of seconds.

When using hashtags make them relevant to your post. If it for a crowdfunding campaign use #crowdfunding and not something like #hashtag.

Keep the use of hashtags to the target market. You want to draw interest, not be an annoyance. Be smart with how you do this. Don’t be afraid to do a little research on certain hashtags before you use them. Find out things like how many people view that hashtag. You never know when one of your posts will get to the top featured section of a hashtag.

How to get more followers

Followers are an essential part of the page also. Start off with getting friends and family to follow the page and have them interact with it.

Seeing others interact with a page gives new viewers a sense of comfort. Have everyone you know follow the page. Once you get a good backing of people start to reach out to other groups on Instagram.

Go into hashtags or other similar accounts and follow people or like their pictures. At the very least they are going to look at your page and if they like it they will hopefully follow you back.

Doing this will increase the number of followers you have.

Should I buy FOLLOWERS?

I would stay away from companies that promote followers for money. I recommend this because they won’t be legitimate followers.

You want people who will show interest in your account, not just fake accounts used to scam people out of 5 dollars.

Fake followers also hurt the reach of your posts as they are seen by bots that do not interact with the post. Then it is seen even less by real people.  The bottom line — don’t buy followers!

Set a Goal for instagram

Give yourself a goal. Say you want to get 3000K followers within a month. This will take some time and effort but push yourself your company’s success is depending on the work you put in today.   

Simple Gestures Go a Long Way

Helping with climbing

You would be surprised how much a simple gesture could mean to someone. For instance commenting back and replying to people on your Instagram posts is helpful. This is something that is so simple and takes maybe 15 seconds to do.

To someone who comments and gets answered it tells them that you think they’re important and everyone wants to feel and be important. 

If you respond quickly it’s even better. Not only does it show that the viewer that you care but also it makes your presence known while showing you care about your page and the image you are trying to convey.

Backer relations is an important part of any campaign. It is important to respond to questions as quickly as possible and be transparent. Instagram is a great place to have a candid discussion.

It can also have a viral effect. You reach out to a few people who tell others and soon your page is getting thousands of views. You never know how much someone is worth so treat everyone as if they were worth a million dollars.

Instagram has quite a few famous people with large followings — you never know when one will stumble across your campaign and share it with their audience.

Manage your image

It’s about more than just raising a lot of money. I know you’ve got into crowd funding because you wanted to make your project come to life. Focus on aligning your campaign with other organizations which you look up to.

Reach out to other organizations, volunteer your time, donate to charity, run a 5k under the campaign’s name. Get the best reputation that you can, not to receive a backer but for the sake of being compassionate.

You can have all the money in the world and it doesn’t mean anything. Doing good deeds will feel great and good things will follow. Don’t go unnoticed.  Make your mark on your community and show who you are and what you stand for.  Image is very important so give thought as to who you want to known as and what you want to be known for. 

Don’t forget that Kickstarter and Indiegogo are communities. Treat them with respect and they will reward you for your authenticity.

Crowdfunding Tips and Strategies

If you are interested and want to learn more about crowdfunding visit FundBeam Academy for useful tips and strategies during a crowdfunding campaign.