We have pulled together the best Kickstarter videos of all time as ranked by the amount of funding raised. The video is arguably the most important part of your campaign.
You need to make your video engaging, easy to understand, and entertaining. The following videos were all successful at communicating the idea of their campaign to a large audience. We have ranked the videos from least to most successful by the total dollar amount raised.
The following videos were all successful at communicating the idea of their campaign to a large audience. We have ranked the videos from most to least successful by the total dollar amount raised.
1. Pebble Time
$20,338,986 RAISED ON KICKSTARTER
This video starts with a callback to an earlier Kickstarter campaign. It references the success of the original without being overly zealous and then goes on to describe the project and give examples of everyday use through video segments. The background music fits the video well and isn’t overwhelming either.
One of the great things about the video is they have an actual working prototype to use in the video. While this isn’t absolutely necessary, it’s highly useful and can improve a campaign’s popularity and thus improve the amount of money raised.
$13,285,226 RAISED ON KICKSTARTER
This particular video chooses to start out on a positive note by using visuals and words to represent fun activities that its product could be useful for. However, instead of going straight into the greatness of the product for those activities, it then talks about the product it would be replacing. It places the product in a negative light without being condescending towards it or its users.
After that, it goes into the features of the product and gives short descriptions of the uses. Once again it includes visuals of said uses while the narrator discusses them. The background music is upbeat but not overwhelmingly so, which adds to the videos desired effects.
3. Pebble 2
$11,307,382 RAISED ON KICKSTARTER
Like the Pebble Time mentioned above, this video starts with a callback to a previous Kickstarter campaign without being overly zealous. It then goes into the features of the product, focusing more on the new features in the product that its predecessors didn’t have. The background music is a bit louder in this video but the lower frequency songs chosen work well with the volume change.
It also includes a great call to action in the form of an invite to potential backers. Calls to action are important for any Kickstarter campaign because they call on a person to perform an action that’s considered a positive step forward.
$10,266,845 RAISED ON KICKSTARTER
It seems to be very common for Pebble Kickstarters to call back to previous products in their videos. This one is no different in that regard. Like the others, this video includes a prototype for the visuals, to show what the product is capable of in a way that’s easy to comprehend for the viewer.
This video, however, includes one of the more common questions the original product received, which was “when will this work with my iPhone?”. It then goes on to show off the product, placing it as the answer to the question visually.
$9,192,055 RAISED ON KICKSTARTER
This video starts with a mix of title cards and visuals to show off the product. The music is a bit heavier, but there are no voiceovers so it doesn’t prove to be a problem. The video uses titles over the screen to detail the many and varied uses of the product with the occasional black background title card when a transition from product visuals to component visuals is necessary.
$8,782,571 RAISED ON KICKSTARTER
Most unusually, this video starts with an animated cat doing a drumroll before moving on to examples of things that can be found in the product, such as kittens and explosions (the games namesake). The unusual nature of the video combined with the examples given really draw the viewer in, and then the narrator starts talking about themselves and the product.
Since this is a card game, the rules of the game and potential outcomes are mentioned. The goals of the game (to be the last one not exploded by a kitten) are mentioned and some of the possible card combinations to avoid this possibility are shown on the screen.
It ends with a simple call to action and a rapid-fire detailing of what will happen if people back the campaign, which might seem out of place if not for the fact that the video is already fast-paced anyway.
$8,596,474 RAISED ON KICKSTARTER
This video starts with a rapid montage of circuit boards and people in meetings. It was certainly a bold choice, but the montage is short lived before the narration starts so it works for the video. The narrator talks about the drive behind the product design before talking about how the product answers the needs it claims to answer.
It then explains why the developer chose Kickstarter for its campaign before ending the video with a call to action to back the product.
8. Shenmue 3
$6,333,295 RAISED ON KICKSTARTER
This video opens with some background music and a montage of clips from the product (in this case video game series) it’s the successor of. It includes their titles and dates and key scenes from the games (along with their title screens) before going into the narration about the product. It uses titles over a video of a man talking to highlight the key points of the narration.
It goes on to describe the features of the game, placing heavy emphasis on the new features that the game’s predecessors didn’t have. It gives some visual demos of the game graphics along with example dialogue from the game.
The video does end with a slightly awkward call to action, but it clearly didn’t affect the campaign much.
9. Pono Music
$6,225,354 RAISED ON KICKSTARTER
This Kickstarter video boldly opens with interviews of people praising what is presumably the product. The interviews go on for a considerable amount of time, but the varied nature of the people being interviewed means it doesn’t feel long and drawn out.
Then it goes on to describe what the product is really about and then describes the product features. After that, it goes back to a series of people being interviewed about the product and giving it glowing reviews.
It ends with a semi-call to action and then a title card, which includes a website that the viewer can visit to find more information.
$5,764,229 RAISED ON KICKSTARTER
This video opens with a unique title card and a sing-song voice saying “Mystery Science Theater Three-Thousand” and goes into a visual callback to the original series. Then the shows original creator starts talking about the original run of the show, including a lot of the shows history.
It then says there’s a chance that the show could be brought back and tells the fans that they have the power to bring the show back through crowdfunding. It shows real numbers for the fans to grasp and even asks the question of why the fans should contribute to the campaign before answering it in true MST3K fashion.
It ends with an end card with the logo and a website and hashtag for social media use. The end card also includes a few hilarious lines and a call to action before the video ends.
Let us know in the comments if there are any videos that you love that didn’t raise a ton of money. There are tons of great Kickstarter videos for smaller campaigns.